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ADA Compliance Lawsuits have increased recently. If you don't know what it is, you're not alone - most people don't yet, but it will grow increasingly popular over the next several months.
Websites are required by law to adhere to all rules to make them accessible to people with impairments. And websites that do not comply with these standards (non-ADA compliant) are being sued at an alarming pace. In 2021, there were 4,055 ADA-related claims, a 15 percent increase over the 3,503 lawsuits filed in 2020. This equates to more than ten cases filed everyday in federal and state courts alleging violation of the Americans with Disabilities Act (ADA). Recent research indicates that between 110 million and 190 million persons have major functioning difficulties. That is 19% of the population, or approximately 1 in 5 individuals. Consequently, you will hear more and more about ADA Compliance in the future. Now is the time to make your website ADA-compliant and protect yourself from any litigation. What Are the Consequences if Your Website Is Not ADA Compliant?When ADA compliance rules are not followed, it is typically unintentional. However, this is irrelevant since if your website is not ADA-compliant, you face a costly lawsuit. Even if you mistakenly disregarded the recommendations set by the U.S. Department of Justice, if your website is inaccessible to everyone, you might find up paying thousands of dollars in litigation. In addition to a lawsuit, the following consequences will result from your failure to comply with ADA compliance standards:
4 Ways to Reduce Your Risk of a Web Accessibility Lawsuit 1. Conform to WCAG 2.1 AA standards. If your digital assets adhere to WCAG 2.1 AA, you will significantly lower the risk of legal action related to digital accessibility. Even better, those with disabilities who visit your websites will feel welcome and be able to communicate with ease online. 2. If you are unclear of your WCAG compliance, assess the accessibility of your site. First, ensure that your website is accessible. Automated scanners can identify around 30% of WCAG success criteria. Engage a professional to do a thorough audit of your website. This audit will contain significant findings from an automated scan as well as the outcomes of a manual evaluation, including evaluations performed by individuals with disabilities. This testing will assist detect accessibility issues that cannot be discovered by automation alone (the remaining 70 percent of WCAG success criterial). 3. Address any identified obstacles. Prioritize the correction of the most serious errors on high-visibility pages. Start with failures on your homepage, other important pages, and primary user flows, for instance. 4. Create a plan for continuous monitoring, review, and correction. The content on the Internet is dynamic. Although you may one day comply with WCAG requirements, adding extra information may accidentally introduce new hurdles. Ensure you have the most capable partner to assist you regularly check your website's accessibility and address any new problems that may arise. All users should be able to access your content. In this section you'll learn how to provide a robust experience to your users that accounts for their context and any situational, temporary, or permanent disabilities. 9 Tips for Achieving ADA Compliance and Create Healthy Designed Websites 1. Headings and Titles
Information cannot be understood by color alone. Instead use:
3. Tables Since tables are for data and not page layouts, be sure to populate tables with a column header and cell information. 4. Visuals
If there is no words to identify the image, a screen reader cannot identify the image for a blind user. The user has no means of knowing if the picture is a logo, a link to another page, or a stock image. Provide text alternatives for every non-text material so that it may be converted into other formats. Other examples include big print, braille, voice, symbols, and simplified language. 5. Color
Because they cannot be read by screen readers or text enlargement tools, image-based formats pose difficulties for the visually handicapped. 8. Enhance Your Multi-Media Make images and video more accessible by adding audio descriptions to images, including the narration of changes in setting, gesturing, and other details. In addition, add text captions for the deaf. 9. Include “Skip Navigation” at the Top of Your Pages People using screen readers can get directly to the content Let's break it down further into Level A and Level AA compliance to determine if your website currently meets the accessibility requirements. Level A - ADA Compliance Checklist
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16 Benefits of Social Media for Business
Social media marketing for business is no longer optional. It’s a crucial way to reach your customers, gather valuable insights, and expand your business. It becomes an extension of your website, your physical locations, your brand, and your personality. Benefits of Social Media for Brand Building 1. Building up Brand ConsciousnessWith more than half of the world’s people using social media, platforms like Facebook, Instagram, TikTok and Pinterest are a good place to find new and very specific customers. If you think that people only connect with brands that they already know on social media, think again. People who use Instagram say they find new products on the site 83% of the time. A well-thought-out social media plan will help your brand become more well-known because you will be interacting with a wide range of people, customers, or clients on a number of different intellectual levels. As long as people act on your content or talk about what you want, it will help your brand and business become more well-known. 2. Establish your brand as a thought leaderIt doesn’t matter what kind of business your company is in; social media gives you the chance to become the go-to source for information on topics in your field. LinkedIn, especially the LinkedIn Publishing Platform, is a good network to focus on if you want to show that you’re an expert in your field. 3. Maintain a High level of awareness According to a Pew Research Center research from 2021, 70% of social media users log into their accounts at least once each day, and many people (49%) admit to monitoring social media numerous times per day. Every time they log on to social media, you can connect with your fans and followers and show them that you care about them. People who follow you on social media will be happy to see your new content in their feeds. This will keep you in their minds when they’re ready to make a purchase. You don’t need to be online to your accounts 24/7. Utilize Facebook and Instagram Publishing Tools and other social media scheduler to schedule your posts Benefits of Social Media for Growth 4. Growth on your Inbound TrafficSocial media posts and ads are important ways to get people to your site. To get new readers as soon as you post new content on your blog or site, share great content from it on your social media pages. 5. Generate LeadsSocial media makes it easy for people who might be interested in your business and your products to show that they want to learn more. Lead generation is so important to businesses that many social networks have advertising formats that are designed to help businesses get in touch with people who want to buy from them. 6. Boost Sales It’s very important that your social accounts are part of your sales funnel, which is the process through which a new contact turns into a customer. Benefits of Social Media for Content Creation and Distribution 7. Promote ContentYou can get your smart, well-researched content in front of more people by promoting it on social media. This will show people that you know what you’re talking about and grow your audience. 8. Provides Outlets to Share Company News and UpdatesKeeping up with industry news is also important. Social media is one of the best and easiest ways to keep your customers up to date with your news and updates. If your business makes a huge announcement about a new product, new service, specials, discounts or an exciting event, it’ll catch on and get people excited. Benefits of Social media for Communication 9. Reputation ManagementYour customers are already talking about you on social media, even if you aren’t there to answer them right now. There are important social media posts about your brand that you and your team should pay attention to. You can use these posts to highlight positive things about your brand and address negative things before they become big problems. 10. Customer and Audience engagement Social networks let you talk to customers and fans face-to-face, and they let them talk to your brand, too, which is great for both of you. Like traditional media, which only allows one-way communication, social media allows two-way communication as well Benefits of Social Media for Gaining Insights 11. Learn more about your customers Your customers are giving you a lot of information about them through social media at the same time that they are giving it to you. It will help you make better business decisions if you have that kind of information. Every major social network has analytics that give you information about the demographics of the people who visit your account. If you know this, you can change your social media marketing strategy so that it better fits your real fans. 12. Impress Potential CustomersIt’s a good idea to keep your brand’s well-respected reputation in mind when you show potential customers how you’ve handled other, unrelated customer interactions. A lot of people use social media and online review sites to get a good sense of what a company is all about and how it really works. 13. Track Your CompetitionIf you want to know what people are saying about your competitors, you should also pay attention to what they say. For example, if you track mentions of your competitors, you might find problems with their products or services that you could reach out to address, and you could win over new customers at the same time. Benefits of social media for advertising 14. Targeted advertisingSocial ads are a cheap way to advertise your business and share content. They also have powerful targeting options, so you can reach the right people and get the most out of your money by targeting the right people. If you have ad targeting options that let you look at demographics, language, and even online behavior, you can write messages that speak to different groups of people and only pay for the people you want to reach. 15. Networking & PartnershipsSo much of what we do as humans is about making and keeping friends and family. From jobs, friendships, partnerships, volunteer groups, and most anything else that requires teamwork and the collective power of that team, social media has made it a lot easier to keep and build real friendships. Benefits of social media for proving ROI 16. Reporting and analyticsIt is always hard for marketers to show that their money was worth it. When you use social media tracking and analytics tools, you can see the full effect of your social media activities, from following people and engaging with them all the way to making a sale. Tools like Google Analytics and Facebook Insights can show you how many people visit your website from social media, how many people sign up for your email list, and how much money you make from both organic and paid social media campaigns. On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs in your website. It has also something to do with the quality of your codes and the textual and visual content of your website.
Why is On-Page SEO Important? Just like a cake, without the eggs, your cake won’t be complete. Same with your website. On-Page SEO is one of the most important ingredients in achieving a website that ranks. Without On-Page SEO, your website will be “lifeless”. As an SEO Specialist, these are the things that you need to prepare for your On-Page SEO optimization.
We are at the forefront of Digital Marketing and SEO. So, if you’re ready to talk to us, call us on 239-244-2009 for your non-obligatory consultation today! Importance of Local Business Listing in SEO Local business listing have many of advantages to a local business. Below are some of the benefits listed of Local Listing in boosting your local seo efforts: 1. Free Advertising Local business listing have many of advantages to a local business 2. Help to Increase Brand Awareness When people search for keyword related to your business and found your listed in local directory, they will check your business details such as phone number, physical address, website url, owners name, reviews, services and products. This will build up a brand image of business. 3. Boost Your SEO Efforts Registering business on local directories allows you to submit website url which eventually build up inbound backlinks. More inbound backlinks helps SEO efforts and boost search engines visibility. 4. Good Reviews Means More Customers Most of the listing website have review system, so more good reviews means more customers. 5. Generate Leads When your business is seen on the first page of search engines means more changes potential customers will contact you. 6. 50% of Phone Search Queries have Local Intent 7. 20% of Desktop Queries have Local Intent 8. 15% of Local Business are not Listed Online 9. Capture more Search Engine Results Pages (SERP) 10. Connect to a Local Level Enabling business to be a local search results enables to enhance brand near your business’ locations. 11. Social Signals Some of the local directories allows to link social media accounts such as twitter, instagram, facebook and linkedin. 12. Build Consistent Contact Information Updating business contact information in local listing websites increases visibility in search engines. 13. Get More Traffic 14. Get More Calls 15. Get More Physical Store Visit Displaying physical address in local listing gives potential customers direction to your business store. Contact Fort Myers's Most Trusted Digital Marketing AgencyDigital Marketing Concepts has been helping businesses build online reputations and increase website credibility for over 6 years. Our leading web designers, graphic designers, SEO specialists and social media marketing specialists work together to deliver premier results.
To schedule a FREE initial consultation, call Digital Marketing Concepts at 239-244-2009 today. A smart SEO strategy does not happen by accident. Make sharp decisions when outlining an SEO plan.
There are several tasks proven to launch SEO strategies in the right direction. 1) Research: Whether checking in on competitors or evaluating a new client, start with researching and benchmarking key information including Authority Score, Organic Search Traffic, Backlinks, Advertising and Engagement Metrics. 2) Compare: A complete understanding of what you are up against is not possible without a comparison to rivals. Survey changes in website trends and uncovered keyword and backlink opportunities can all be crucial to on-going SEO efforts. 3) Analyze: What’s a little strategic planning without some analysis? During pre-planning, traverse data-points like Authority Score, traffic from SERP features and regional keywords are methods to build a holistic digital marketing strategy. 4) Optimize: Well-researched insights into the existing data for you or a client provides the background information to set you on a successful SEO strategy path. Digital Marketing Concepts considers several factors when designing websites:
Google Partners stay up to date with the latest PPC information. Google Partners are available to help quickly. Google Partners work directly with Google. Google Partners receive their information, training, and certification directly from Google so clients receive a far better Google Ads campaign because they are obtaining and applying the knowledge straight from the platform hosting the PPC ad. Florida's Most Trusted Google Partner & Digital Marketing AgencyDigital Marketing Concepts has launched over 300 websites with thousands of keywords in Google Page 1 for over 175 satisfied clients. We have leading web designers, SEO specialists, social media marketers and account specialists. We are also a certified Google Partner after completing several thorough examinations.
Call Digital Marketing Concepts at 239-244-2009 to schedule an initial consultation for FREE. One of the leaders among the classic marketing models, the AIDA Model lists the stages of a customer’s journey including Attention, Interest, Desire, and Action. A: Your customer’s attention is first drawn to your product. I: Your customer’s interest is generated after discovering the benefits of your product. In this stage, customers also have enough interest to research further. D: Your customer’s desire is piqued and they want to buy your product. A: Your customer takes action — a purchase, subscription, etc. This model is suitable for copywriting. The hardest part? Grabbing customer's attention! It’s all about the message you put out there. Plan your tailored and targeted brand communication for specific campaigns with the AIDA Model! Florida's Most Trusted Google Partner & Digital Marketing AgencyDigital Marketing Concepts has launched over 300 websites with thousands of keywords in Google Page 1 for over 175 satisfied clients. We have leading web designers, SEO specialists, social media marketers and account specialists. We are also a certified Google Partner after completing several thorough examinations.
Call Digital Marketing Concepts at 239-244-2009 to schedule an initial consultation for FREE. Increasing website credibility is one way to convert visitors into potential customers. Businesses with a credible web presence gain a strategic advantage. Website credibility affects whether a visitor takes the next step, makes contact and completes a purchase or whether they simply leave your website and go on to the next. Website Credibility Checklist Below are some ways to establish credibility, build assurance and show trustworthiness on your website. 1. Consistency (Over Time) Be consistent with website content such as physical addresses, phone numbers, services and products. 2. No Unnecessary Requirements Too many popups, including forced sign ups and click ads, decrease trust. 3. Add Useful FAQs Customers have questions and objections. An FAQ is a helpful, upfront and honest way to give customers straight answers to some of their questions. 4. Minimized Jargon Jargon isn’t a good idea; use simple and direct words in website content. 5. An Up-to-Date Blog Publishing a monthly blog articles show visitors a website is active and maintained. 6. Useful Expertise Website visitors look for expert solutions to specific problems and credible content. 7. Minimized or Avoided Advertising Visitors hate ads; they are annoying and pushy interruptions. 8. Helpful Customer Service Great service gives website visitors a positive website experience and improves earned credibility. Consider adding a live chat or facebook messenger option to keep it simple for your audience. 9. Customer Reviews 90% of consumers read online reviews before visiting a business and 88% of consumers trust online reviews as much as personal recommendations. Encourage your customers to leave a review on your facebook page, google mybusiness listing, yelp, BBB and other review sites. 10. Trust Seals Logos or seals from independent and trustworthy authorities enable you to borrow their credibility as your own. Use trust seals like Web of Trust, GoDaddy Site Seal, Norton Secured, PayPal Verified, BBB Accredited Business, and HTTPS. 11. Customer Validation Display client lists, numbers and industries. When customers discover their competitors or other trusted brands use you, they are more likely to trust your brand. 12. Press Mentions Media exposure is a powerful credibility booster. 13. Awards Awards raise your company’s profile and deliver a prestige boost. The more impressive the award, the bigger the boost. 14. Developed Branding A solid brand gives you a specific place in a customer’s mind via psychological anchoring, which establishes credibility. Branding is what lasts in the long run. 15. Highlighted Professional Affiliations and Memberships. Do you belong to any professional organizations that are recognizable in your industry? If so, highlight your professional affiliations and memberships by displaying their logos on your website and linking to their website. By aligning your company with other well respected brands, you are able to boost your own reputation, credibility and trust. 16. Professional Web Design Customers form a first impression of your website in 50 milliseconds. There’s no time to think with this first impression. It’s visual, focused on aesthetics, and almost entirely emotional. Stanford’s Persuasion Technology Lab found that almost half (46 percent) of people say a website’s design is the number one criteria for determining website credibility 17. Typography
Research shows larger fonts improve reading speeds. Website visitors comprehend more when typography is legible and clear. Choose easy to read fonts such as:
18. Good Grammar Spelling and grammar matter most because they are elements of the first impression customers form about your brand. A typo here or there won’t ruin your credibility, but a consistent pattern of bad grammar hurts your credibility. Sites like Grammarly can help keep your grammar in check. 19. On-Site Search Box Most e-commerce visitors start the buyer’s journey in the search box. In fact, a visitor that uses site search is 1.8X more likely to convert. Website visitors often have a hard time with search. The keywords they use don’t always lead them to what they’re looking for. So, it’s often a good idea to redirect searches to navigation whenever possible. 20. Website Navigation Website navigation communicates trustworthiness to visitors. Use organization, easy navigation, appropriate images and color themes to offer a better user experience. 21. No Broken Links Technical glitches including broken links, missing pages and development bugs decrease visitor confidence in business and willingness to convert. 22. Website Loading Time A slow loading time increases bounce rate as visitors tend to close the website. Optimize websites and images for faster loading. Use Google PageInsight to measure website score in desktop and mobile. 23. Contact Information Posting business phone numbers, addresses, emails, live chat links, social media profiles, and hours of operation convey you’re a real business and not a fly-by-night operator. Visitors feel confident knowing they can contact you if they run into trouble. 24. Staff Photos and Bios Customers like to see real people running your business. They want to hear your story, verify your background and see who they are giving their money to. Sharing staff photos increases conversions. Hiding staff photos sends the message that you’re untrustworthy or concealing something. Contact Fort Myers's Most Trusted Digital Marketing Agency Digital Marketing Concepts has been helping businesses build online reputations and increase website credibility for over 6 years. Our leading web designers, graphic designers, SEO specialists and social media marketing specialists work together to deliver premier results. To schedule a FREE initial consultation, call Digital Marketing Concepts at 239-244-2009 today. Flexibility, Mobility, Connection If your website is your window to the world, social media is your bridge. Social media keeps you connected to your network and your community. It helps you build strong relationships with your customers and create your own branding and image. But what makes a great Social Media page? Worry not. Our team at Digital Marketing Concepts will deliver your Social Media Management needs. We have a team of experienced content writers and planners who know how to create engaging posts for your social media audience. How do we do it?
What do we offer? Measured Success In order for your social media strategy to continue working, we need to watch the data. We adjust our strategy based on where we see success. If you want to enjoy the benefits of Social Media, you have to have an expert team. You deserve the best! Paid Advertising Social Media Ads can be extremely effective. Nowadays, you see ads everywhere. In setting up effective ads, you just don’t specify an attractive offer. You also have to target the right audience and location. Our marketing team will help get your valuable content to your target audience to increase your social following. Achieve your marketing plans with DMC We can customize Social Media Marketing campaigns according to your need. We don’t just leave you alone. We listen and we apply. Digital Marketing Concepts implements strategic Social Media Management plans and adhere to your marketing plans. If you are ready to talk to us, call us on 239-244-2009 for your non-obligatory consultation today! One of the most popular methods of digital marketing is pay-per-click (PPC) advertising. This method utilizes Google Ads to help run paid advertising campaigns to reach your target audience.
If you want to maximize your digital marketing budget, it is best to work with a Google Partner agency. A Google Partner will be able to deliver a better campaign that stretches every dollar of your budget. There are numerous benefits to using a Google Partner agency, which we will discuss on this page. If you’re ready to start your PPC campaign with a Google Partner company, call Digital Marketing Concepts today at 239-244-2009 to speak with a google ads campaign specialist. How Do You Become a Certified Google Partner? Google awards the Google Partner badge to an agency (or individual) who meets rigorous standards for advertising and product knowledge. To become an official partner, you must pass Google Ads product certification exams and demonstrate competency in Google tools. Being a Google Partner also means that you can take all of your Google-knowledge and “walk the talk.” Our partnership is a by-product of our commitment to grow our clients’ businesses by strategically using Google. Google audited our Google Ads manager account to determine if it met the standards of being a Google Partner. There are various Google Ad performance, spend, and certification standards that must be met before Google will even consider an agency for an audit. The Digital Marketing Concepts of Fort Myers, Florida always strives to provide top-quality Google Ads management to our clients. The results of Google’s audit of our account reflected this dedication, which ultimately helped secure our Google Partner status. Benefits of Working with a Google Partner Agency 1. Google Partners are experts. A Google Partner company will help you produce the best campaign. They have experience with Google Ads and have staff that is highly trained to work with Google Ads. With Digital Marketing Concepts, you’re partnering with an agency that knows the ins and outs of Google Ads. 2. Google Partners stay up to date with the latest PPC information. Google requires their Partners to constantly learn the changes. Google Partner Agencies are required to take recertification exams to ensure they are well versed in the latest changes. Google helps partner companies by providing them with training, so you can feel confident that the information is coming directly from the source. A company must be on top of the changes to provide you with the best campaign. Google makes sure that it happens. 3. Google Partners can help you quickly. When running a campaign, any number of issues can arise that negatively impact your campaign. Ads can be attacked by malware, which halts a campaign from running, costs your business time and money and would take days for you to fix on your own. A Premier Google Partner has a dedicated Google agency team that they can contact to take care of issues quickly, saving your business time and money. This makes a Premier Partner a great option for your business. 4. Google Partners work directly with Google. The best thing about a Google Partner is that they work directly with Google. PPC ads are operated through Google’s platform. They are one of the top search engine platforms that users use to conduct searches. It is difficult for your individual business to build a direct connection with Google. If you run into issues or need help, it can be challenging to get in touch with someone from Google. There are hundreds of thousands of other businesses that are trying to get in contact Google too, which makes it difficult for your business to establish that connection. When you use a Google Partner company, you have a direct line of communication with Google. Google provides these companies with their own team, so they always have someone to contact. These companies speak to Google directly to address numerous types of topics. You can have your Google Partner make contact about optimizing your account or relevant insights. As issues or concerns arise, a direct line to solve them is guaranteed. Since Google Partner companies work directly with Google, all of their training comes from Google. As stated previously, Google provides Partners with training sessions to help them improve their Google Ads campaigns. These companies are constantly trained on the latest features and how to use them. Google Partners receive their information, training, and certification directly from Google. Meaning you will get a far better Google Ads campaign because they are obtaining and applying the knowledge straight from the platform that hosts your PPC ad. By utilizing a Google Partner company, you will get a great campaign that will bring results for your business. Would you like your business to be found on Google Page One? Call Digital Marketing Concepts of Fort Myers, FL now at 239-244-2009 and partner with us! We would love to hear from you! Discover more about our services here! |
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