Digital Marketing Concepts
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It’s not too hard to see why video internet marketing is so popular these days, for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. And those of you who are headed towards digital marketing strategies for your business should have a complete understanding of the power of video internet marketing in Florida as a marketing tool. This is not only because you might be interested in making amazing videos, but because you’ll probably have to learn to incorporate video internet marketing in Fort Myers and video internet marketing in Naples into their content in order to remain competitive.
Digital Marketing Concepts offers video internet marketing services that create and share video and now let's highlight how video internet marketing helps your website traffic.
Video internet marketing is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging. Video is also very accessible to anyone with internet access, both to watch and to produce. How does video internet marketing help improve your website traffic? 1. Subscriber engagement increase Most internet users watch videos to the end. This is the best indicator among all types of content. And the likes and shares increase the organic coverage of publications and brand recognition in social networks. 2. More traffic to the site The ideal video attracts attention, interests and most importantly – causes a desire to learn more about your business. 3. Growing confidence in your business Video content makes the brand closer to potential customers. Short and memorable videos convey your values to the audience, solve problems, train, motivate and even amuse your subscribers. 4. Increase in conversions and sales 70% of marketers and entrepreneurs believe that video brings more conversions than any other content. Video marketing increases company profits by 49% a year compared to those companies that do not use it. Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful. Video is not only fun, but it’s also really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around. Competent entrepreneurs are already using video content for getting more traffic to their pages. Try it too! Upgrade your content marketing strategy. Leverage our expertise as South Florida’s leading video marketing company today – contact Digital Marketing Concepts today.
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Based on estimated statistical data by Internet Live Stats: there are more than 1.9 billion websites, more than 3.5 billion Google Chrome searches every day, and an estimated 350,000 tweets sent each minute.
In this vast digital universe, the biggest challenge is to capture the reader’s attention and interests. Effective website design and development is the key to beating the statistics. Websites that are on the top of search results and holding readers’ attention, will most likely be on the top of the ‘digital world food chain’. There are so many characteristics of making effective website development, hard to say it cannot be covered all in here, however, here are some notable characteristics in order to make sure your website gets the attention it deserves: 1.Appearance The first impression is vitally important and long-lasting, and it only takes a tenth of a second to form a judgment or perceived cognition based on our natural inclinations. A website should be pleasantly captivating, interestingly attractive and professional. At the onset of clicking your site, you need to capture the audience’s emotional and mental side to instill a psychological craving impact, making them visit your website, and wanting for more. Here are some aspects to consider to have an attractive and appealing homepage website namely: right color, use the proper and professional kind of color based on your company’s color motto or format is enough to convey company professionalism; readable text, by selecting the type and color of the font that balances with its other aspects can convey a quality design; substantial graphics, visual perspective, and appeal helps the fonts convey a meaningful content; and high-quality photography, to get high-end visual appeal is to use top of the line photography where images are crisp with high-detailed pixels. 2.Web Content Substance and style are essentials in making meaningful content. Your audience is searching for data that is relevant and informative, use this leverage to increase your reader's trust and confidence. Some considerations to watch out for in making an effective web content such as concise and organized, updated, responsive and hiring the professionals: Concise and organized. Nowadays we are living in a fast lane lifestyle, and you have less than 10 seconds to capture your reader’s attention. Clearly labeled topics with subtopics, having small paragraphs is important; Updated. Having your website regularly updating will entice more readers to visit more often. One way of engaging your visitors through your upgrades is by giving them the opportunity to download premium content in exchange for an email address or capturing a lead. A downloaded content means an expression of interest and open leverage to give them more valuable content moving forward to nurture them through to the sale; Responsive. Successful websites are responsive websites. A responsive website has flexible designed options for its visitors like it changes in its layout to fit the device and browser size like PC monitor or mobile phone. Hiring professionals. Consider hiring professional writers to write or edit your text content. A certified, trusted and expert technical writer who can make a write-up specialization from technical jargon to specialized subjects can enhance and entice more informative content. 3.Usefulness and Usability This is often the neglected component of a website. Quality-wise websites are simple to read, you can navigate fast and easy to understand. Several key elements are required to deliver a functional and versatile website like simplicity, fast-loading pages, minimal scroll, consistent layout, prominent and logical navigation, and cross-platform/browser compatibility. 4.Updated with Modern Technology To be in the digital business means updated and always keeping up with the latest trends and technology. Build a website that supports the latest digital hardware in the field of mobile phones, computers, and electronic gadgets. Fluid and responsive web design are essential elements for modern websites. 5. Scalability A modern website should be adaptable to support its visitors. Scalable in different user interfaces, both in front-end and back-end databases, services and API’s. Moreover, the site should be highly versatile in any screen resolution and can operate on any platform while being cross-browser compatible. 6.Secured With a vast number of hackers and crackers, security has always been an issue. The website should be able to follow industry standards, guidelines and be upgraded to the latest security protocols. Websites who are most protected and safe have security features like keeping software up to date, watching out for SQL injection, protecting against XSS attacks, being wary of error messages, validating on both sides, checking your passwords and getting website security tools. 7. Search Engine Optimized (SEO) Search engine optimization is too wide and complex to be discussed here. However, for the sake of mentioning the topic since it is essential for website development and there are hundreds of rules and guidelines and we can name some like always Include written contents in HTML format, don't use Flash, JavaScript or image-only objects for your navigational items, HTML codes should be clutter-free, frequent usage of important keywords in your copy, and always leverage your links. We’ve barely covered the tip of what makes a website most effectively. However, by following these common characteristics, you will be headed in the right direction. To know more how we can help you create and build, redesign, website new features, or assistance in improving its conversion rate of your website, call Digital Marketing Concepts of Southwest Florida, the next generation of Digital Marketing Experts at FORT MYERS | CAPE CORAL: 239-244-2009 today for a non-obligatory and free initial consultation on our Website Development Services. With a combined experience of over 50 years in every facet of Digital Marketing, we introduce customers to sellers of multiple products and services, from creating and designing websites, performing search engine optimization, managing your pay per click campaigns to social media ads and social media development at our Website Development Florida, Website Development Naples, Website Development Fort Myers, and Website Development Southwest Florida. If you are a business or a business owner wanting real results with proven professionals, then reach us at [email protected], our Florida Website Development team will help you discover the boundless possibilities that await you. You can also contact us at our website at http://bit.ly/digitalmarketingconceptscontactus, or personally visit us at our Service Areas: Fort Myers, and Cape Coral. |
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April 2022
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