Digital Marketing Concepts
Ask DMC to create a comprehensive and aggressive digital marketing plan taking your business to new heights
Brand building takes time. It is a process that will not happen overnight. Most successful companies took their time in building their brand. And most of them built their brand for months and some even years!
Consistency is the key. You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke. Let’s take a moment to dissect the necessary steps for successful brand building.
Also, if you already have existing plans and a blueprint, then use these materials to start your brand building process.
Brand market research helps achieve competitive advantage through objective, insight-based ideas, and recommendations on product, service, or customer service strategies. Marketers, planners, and strategists are then able to make confident, informed judgments on the endless decisions around target markets, pricing, positioning, distribution, partnerships, and so on.
A brand voice could be:
It may be tempting to jump on every social media platform and start posting away. After all, you want to be found, right? Yes and no. Open an account on every platform to secure your name and just focus on two or three. Pick only those that are relevant to your target audience.
- Teaming up with an influencer Approach a content creator that matches your brand. Tapping into this source allows your business to get exposure. - Promoting through ads Be it through Facebook ads or Google ads, brand promotion is very important. Most small businesses start with these as they don’t have enough following yet to share and know their brand. That’s why business owners resort to ads.
Introducing Digital Marketing Concepts of Southwest Florida, the next generation of Digital Marketing Experts. With a combined experience of over 50 years in every facet of Digital Marketing, we introduce customers to sellers of multiple products and services, from creating and designing websites, performing search engine optimization, managing your pay per click campaigns to social media ads and social media development. Partner with us and we will take care of your branding! Call us today at 239-244-2009/305-249-1845!
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Marketing has evolved over the years. The old ways of marketing have gone and you can not rely on a single channel to succeed. If Facebook succeeded in their email campaign back in the day, this just won’t work nowadays.
Just like how SEO was more effective before, or paid ads were more affordable and produced a higher ROI, or referral marketing was much more effective. There are a lot of single-channel case studies that worked in the past. We’d like to reiterate though, it doesn’t mean any of these channels don’t work, it just means that they don’t work as well as they used to work. So, you might ask, “what works now?” Why should we use messenger or live chat on our site? There’s no “one size fits all” answer to marketing. Nowadays, you just really have to combine different marketing channels. But you might be confused about where to start. The answer to that is to start with live chat. What are the benefits?
This goes to show that live chat is effective in generating leads and making sales. Because live chat provides visitors with instant access to your support staff and sales team (and vice versa,) your team has many more opportunities to turn these visitors into paying clients or customers.
Live chat allows you to give quick answers to questions about your products, solve problems faster, and assure your customers that you’re always ready to help them anytime This is a simple, yet very effective recipe for improving both customer service and loyalty.
With live chat though, administrators and supervisors have access to all chat histories, which can be sorted, searched, and filtered to quickly learn customer pain points. This can help improve your services and address the needs of your customers promptly.
Would you like to add this live chat functionality to your website? It’s possible! Through custom web apps, we can install this live chat functionality on your website in no time. Contact Digital Marketing Concepts now through 239-244-2009, and partner with us! We will love to hear from you! Find out about our services here! |
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April 2022
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