Digital Marketing Concepts
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We all know the role of social media marketing in current times. We all have been using social media anywhere we go and anytime we want. Being online 24/7 is important to get in touch with our friends and being active on different social media platforms is something we would want to do. Therefore, we can say that social media is “the next big thing” given how powerful its scope is and its reach.
What is social media marketing? Social media itself is a catch-all term for apps and sites that may provide radically different social actions. For instance:
It's clear that social media marketing in Florida has its advantages, so if your business doesn't already have the appropriate profiles, create them!
How does social media affect your business?
1. Increased Brand Awareness 2. More Inbound Traffic 3. Improved Search Engine Rankings 4. Higher Conversion Rates 5. Better Customer Satisfaction 6. Improved Brand Loyalty 7. More Brand Authority 8. Cost-Effective 9. Gain Marketplace Insights 10. Thought Leadership Our social media marketing campaigns provide an end to end solution. Our strategists work with our technical and creative teams to implement, execute, and manage your campaign. All campaigns are managed by dedicated social media specialists who provide you with performance reporting, consultation, and support. Now, given these factors to impact your business, I bet you are now more interested in having a Social Media Marketing partner. This is where Digital Marketing Concepts comes in. If you are in SW Florida, Digital Marketing Concepts is the best digital marketing company, we can help you with your Social Media Marketing needs. We offer our expertise at an affordable and reasonable price! You can get connected with potential customers with ease and confidence. We will meet all your needs Contact us at 239-244-2009, so you can partner with us!
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As Humans we are attracted to beauty. Graphic design has played an important role in marketing and advertising over the years. It is a must in our everyday lives as it can influence and attract customers to brands and advertising. You can see graphic design in many products and services everywhere on the web. Be it in books, magazines, flyers, and social media. Graphic design services can convey your emotions and information through pictures and context.
The graphic design field has also reawakened a lot of dormant businesses. Now that you have a general idea of how important graphic design is, read on to share the importance of graphic design in your business. Let’s discuss in detail. Here are four factors of the importance of graphic design in your business. Helps Create a Strong Impression
Building a Brand Identity
It can help you narrate a story
Profitability
These are just some of the factors why Graphic Design is important for your business. Now that you have an idea, the next step is looking for the best graphic design company. A great graphic design company knows what to do to make your brand stand out. If you are in Southwest Florida, Digital Marketing Concepts is the best multimedia company that can help you with your Graphic Design needs in Southwest Florida. Your success is influenced by your graphic design partner. If you need help, Digital Marketing Concepts can offer our expertise with affordable and reasonable prices! We will meet your needs and specifications. What are you waiting for? Contact us now at, 239-244-2009, to partner with us! Email marketing services in Florida are the most effective and lucrative way to connect with your customers. But if your subscribers aren’t opening your emails, you’re missing out on a ton of sales and conversions. The numbers make for difficult reading. Part of your email marketing strategy should be to write better email subject lines. You can have the best email marketing strategy in the world, but it’s useless if no one opens your emails. It’s important to master the art of writing awesome email subject lines to accomplish the following goals:
But, first, let’s looks at some interesting stats:
Over a third of your subscribers decide whether they will open your email based on the subject line while almost 70% of consumers mark emails as spam just based on the subject line without even reading it. The good news is people still want emails. 86% of business professionals say that email is their preferred method of contact. Tailored Florida Email Marketing Strategies At Digital Marketing Concepts, we consider email marketing services as a modern answer to an age-old dilemma, a cost-effective solution that encourages the site visitors to keep coming back for more interesting information. We provide complete support to your business objectives through targeted, relevant messaging that tends to attract the audience via the sales cycle. Apart from this, we can also build, handle, measure, and analyze your on-going email marketing campaigns so that to help you receive maximum returns from your clientele. Types of Email Subject Lines That Always Produce Clicks Your subject line is your first impression on users. In many ways, your email subject line is more important than your email body. After all, a great newsletter is worthless if it never sees the light of day. We’ll be covering different types of effective email subject lines and sprinkling examples throughout. Because more opens means more online sales. 1. Subjects that generate curiosity Curiosity-based email subject lines pique the interest of subscribers without giving away too much information, leading to higher opens. Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark.
2. Subjects that communicate urgency or scarcity This is the most powerful type of subject line you have at your disposal. Subject lines that communicate urgency and scarcity tell readers they must act now. But too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability. Give your readers a deadline to do something. You can even set the deadline in just a few hours.
3. Subjects that include free offers Do you like free stuff? Do you like to buy things when they’re on sale? So does your email list.
4. Subjects that are personalized These are your bread and butter subject line, you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email.
Keeping your audience informed about new developments in your field builds authority and keeps your open rates high. These subject lines often work well when combined with a curiosity element. News subject lines take advantage of our inherent desire to be in the know. Even if you don’t follow mainstream news outlets, chances are you stay up-to-date on topics of your interest in some way. This could be:
6. Subjects that communicate social proof of concept A fundamental characteristic of humans is that we look to the behavior of others when making decisions. You can leverage this in your email subject lines by mentioning an individual’s success stories, familiar names, or highlighting how many people are already using a product or service. Straightforward proofs:
Statistical proof:
Final Thoughts Emails are an effective way to communicate with your customers and subscribers. Therefore, its importance is if the recipient clicks and opens the email in the first place. Meet the goals of your campaign by choosing the right subject line. You want to make sure the subject lines generate curiosity, create a sense of urgency with the team at Digital Marketing Concepts, we will personalize the subject lines, promote events, announcements, and recent news. Get more from your email marketing and start talking to the experts at Digital Marketing Concepts. What’s Google’s new algorithm this year? This is a question most of us in the SEO field ask. Google's algorithm has changed many times over the years. As many of us in SEO know, change is constant. So whenever SEO specialists search for new keywords and search for Google’s new algorithm, they would be confused about where to start. Worse is, your website would fall from its ranking.
At the core of Google’s algorithm changes is a simple goal: provide the best user experience possible. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, the expertise of sources, and your location and settings. However, the most important factor these days is content. Let’s provide you with an understanding of why content is important for SEO and show you what you can do to make sure they work together in harmony. Why Great Content Can Save You
When you get more users to click your links to discover intriguing content, the higher the chance your search engine rankings will improve. To achieve this, engaging content is important. This will increase the chances of your audience clicking your content and reading through the entire content.
If you deliver quality content that is informative, entertaining, and relevant, the likelihood that others will link to your content is much stronger.
A smart Florida website writer will know how to organize their content and insert keywords without the content sounding awkward to its audience.
The Importance of Optimizing Content The reason optimized content is important is simple. You won’t rank in the search engines without it. That's why it’s important to understand that there are multiple factors at play here. On one side, you have content creation. Optimizing content during creation is done by ensuring that your content is audience-centric and follows the recommendations laid out in the previous section. So during website design, your Florida content writers should also work hard simultaneously in creating the best and optimized content for your website. Once again, content should be relevant and useful to its intended audience. Look for the best SEO specialist services in Florida. Digital Marketing Concepts will know what to do in creating the best content and articles for your SEO needs. Read their sample works here. Call: 239-244-2009 or 305-249-1845 or schedule an appointment or message us at http://bit.ly/digitalmarketingconcepts-home. The vast majority of us apprehend that communication skills have four basic keys - listening, reading, speaking and writing skills. These four keys improve the quality of communication as it transmit the information effectively. However, among these four skills, writing skill is one of the most lost variables of communication at present.
When we speak about writing, people comprehend an unlikeness between creative writing and content writing. Now, let’s take a deeper glance into the field of creative writing and content writing and distinguish how they differ from each other. Creative Writing It is known as the writing process that belongs at the outer part of the spectrum of business, professional, technical, and academic writing. For better understanding, take a closer look at the some few points: 1. It is an informative, entertaining but imaginative way of writing and highlights more on the use of literal and figurative language, the facets of character development, and other narrative arts. 2. It utilizes metaphorical literary dialects, words, phrases and among others. 3. It is not just about enjoying but it is original too. 4. Creative writing Genres like fiction, poetry, and creative non-fiction categorizes under the umbrella of creative writing. 5.It supersedes narrative writing style - narrates a story to the avid readers. 6. Popularly known as exceptionally self-expressive in light of the fact that, this writing expresses the author's emotions, feeling, the point of views and much more. 7. It presents facts, where it also encloses with the commercial purpose and it is loved by the audience. 8. It is considered as the form of art and literature. On the other hand, content writing is often intertwined with creative writing; these two terms are used interchangeably. Content writing It is the series of steps of making content primarily for online consumption. It is created for a specific purpose such as marketing, branding, and a lot more to mention. Below are some salient points to clarify more what a content writing is: 1. It is more likely of an educational or informative style of writing which is generally based on facts and figures, information and among others. 2. It is used on the web, and it's a proper way of promoting marketing. Hence, it is used to attract potential and reliable clients and educate them about the products and services offered by a certain brand. 3.Content writing cannot be about the well-formed style of writing at all times. 4. Content writing focuses with the relevant benefits, pros, cons and so on concerning the topic or a subject it undergoes. 5. Newspapers, magazines, websites are the common forms of content writing. 6.The content writing is direct to the point and it is more likely to be a convincing style of writing - incorporates clarification, explanation, perspective etc. 7. It prohibits the use of artistic or literature languages. If you wish to stretch your writing muscles with content creation that’s more versatile than any other, then Digital Marketing Concepts is the proper place to begin. We are knowledgeable of varied situations that may need different styles of writing, and we accommodate ourselves to each client. Not only that, content writing services offered by Florida Content Writing, Content Writing Fort Myers, and Content Writing Naples, would make sure that our clients get the perfect blend of creativity and content about the beauty of content writing. You can call Digital Marketing Concepts of Southwest Florida, the next generation of Digital Marketing Experts at FORT MYERS | CAPE CORAL: 239-244-2009 today for a non-obligatory and FREE INITIAL CONSULTATION on our Website Development Services. We have a combined experience of over 50 years in every facet of Digital Marketing, we introduce customers to sellers of multiple products and services, from creating and designing websites, performing search engine optimization, managing your pay per click campaigns to social media ads and social media development. You can also reach us also at [email protected], our Florida Website Development team will help you discover the boundless possibilities that await you. Feel free to contact us at our website at https://www.digitalmarketingconcepts.us/contact/, or personally visit us at our Service Areas: Fort Myers, and Cape Coral. Whether you’re going to hire an SEO specialist to run your SEO campaign or you’re going to take a stab at it on your own, there are certain skills that help the optimization process happen smoothly. The skillset for a Florida SEO specialist is typically quite broad, but there’s normally a baseline of traits that contribute to their digital expertise. In considering how you or your SEO specialist service provider handles your optimization, keep an eye out for these skills.
Because of that, an expert SEO specialist must be able to find potential issues on the websites that they work on. This can be done by engaging in local competitor research and figuring out what’s working or not working for some of your chief rivals. SEO success boils down to having the ability to compete with your chief competitors. An SEO expert should be a critical thinker; someone who can examine your campaign versus those of your rivals to determine what went right, what went wrong, why it happened, and how you should fix any problems.
For example, backlink building is one of the most time consuming and difficult aspects of the Search Engine Optimization process. It is also one of the most important factors in determining your ranking as well. Think of it as a recommendation. When a site is linking to your page, it is acknowledging that you are an expert in your field. Because of the difficulty and importance placed on link building efforts, it’s important to give this process lots of time and attention to ensure that it pays off for you in the end.
What’s more, SEO is never a consistent process. Google is constantly changing its algorithm and changes have to be made fast, lest you lost the progress you’ve gained. SEO Specialist Fort Myers experts must have the ability to make decisions quickly. Knowing how to make the best decision in a given situation without having to ask 10 different people their opinions is a strong quality that the Florida Search Engine specialists should demonstrate. Such skill only comes from having ample knowledge of Google’s process and keeping an ear to the ground to determine when things are changing.
It is exceedingly difficult to work your way with keywords into your content without making it seem forced. There is nothing more painful than reading a blog or information page that has been obviously stuffed with keywords. Readers see right through it and so does Google. At the end of the day, bad writing may actually hinder your website’s SEO progress. There might be more skills that you need as a Search Engine Specialist in Fort Myers but these foundational skills will guide you in everything from campaign planning and keyword research to reporting and retrospective analysis, so improving even one of them could improve your performance in multiple areas in SEO simultaneously. If you are looking for a Florida Search Engine Specialist services, Digital Marketing Concepts possess these essential skills. Achieve your SEO goals with our SEO specialist experts! If you are anywhere in Fort Myers, Cape Coral, Naples, and their surrounding areas, better keep in touch so that we can start building your SEO structure soon! Visit our website or contact us through these numbers for your non-obligatory consultation today: 239-244-2009 / 305-249-1845. The internet is one of the best and most cost-effective ways to market your business. For this reason, you must update your website to keep it relevant, fast, and safe. If your business is important to you, then you’d like it to be important to your clients, too. A boring and hard to navigate website can scare clients away before they even know what you are about. You want to be sure that you put your best foot forward when seeking out new clients, and keeping your website up to date is one of the most important things you can do for this. Additionally, search engines like Google are constantly updating their algorithms to provide the best search results. Updating your website to best address these updates is critical to maintaining your site’s ranking. Website development is the key. So why should you update your website? Trends Technology is constantly changing and more features are becoming available. If you don’t keep up to date with the latest trends then you will miss out and fall one step behind your competitors. The most advanced website will look better. Content Hot off the press content frames a trustworthy relationship with your clients and your new potential clients. It is extremely important to keep your content up to date as the content produced is what your clients have confidence in. Information Whether it’s a change of address, telephone number or email address, you must provide the correct details as this can impact the decision of a potential client. It looks bad if you contain outdated information on your website. Another is your services/products. If one of your products got sold out, updating its status will be helpful so that you will not mislead your customers into thinking that your product is still available. This can cause ruckus and misinformation that could anger your customer and damage your reputation. If you have an extra service you have just introduced, you want to inform your visitors about it which is why you need to put it on your services page so people can start to inquire. Competitive advantage The better and more interactive your website is the better you will stand out. Having features that look and appear professional and helpful will make the customer want to explore your site even further. The more attractive you make it the more someone will remember you and come back to your site when they need someone like you! Your target market may change over time as you expand your business, hire new employees, or invest in new tools, so be sure you’re adapting the content of your website accordingly. Having the best Florida website development team is the best solution to make your website updated all the time. If you are looking for website development services in Florida, it’s time to go for the best. Digital Marketing Concepts will be the right choice. You can have a free consultation, call 239-244-2009 or email us for your website development needs in Fort Myers and Naples. Can a visitor determine what your business does after landing 5 seconds of their time on your website? Is the main page has the right color scheme that they would not be turned off? Is your site upgraded to the latest technological advances as far as mobile devices are concerned? If the answers to these questions are “no”, probably it is high time to take a hard look and reassess your website thoroughly and in detail. While your business may have great potential and expectations, however, if your website is a second-class, potential visitors won’t engage and stay on your site for long. Here are some unique ways that you can do to keep your website in excellent form and professional looking for potential customers to visit, engage, and be wanting for more: 1. Simplicity is beauty. Some business entrepreneurs or managers have misconceptions or had been misled that a professional-looking website is with grandeur elements and designs. A simple-looking website that shows less on display and can draw attention to the valuable products on offer has more impact on the reader’s split-second focus and attention. By setting up at minimal, organizing properly and a clutter-free information site shows a sense of professionalism. These days, a lot of people love the attitude of ‘less is more’. 2. Be mobile-friendly. It’s already 2020 and we live in a mobile society. As more and more people do their activities on the move, your site should be mobile-friendly so that you can keep pace with the increasingly mobile world. May it be in entertainment, business, education, or just socializing, be sure to put your website in the position of the user, every page tested out, button and user actions. There are a lot of mobile-friendly App versions in the market that will help you stay ahead of the game. 3. Engage and be responsive. As based on statistics, internet users using web-enabled mobile devices have increased exponentially which means a responsive website is becoming inevitable. A well-designed professional website can provide visitors a meaningful and consistent experience as they share content across different devices. Top-of-the-line sites always stay ahead of the competition and engage its visitors on 24/7 services for different devices like mobiles, laptops, and tablets. 4. Don’t forget your color scheme. Research shows 90% of snap purchase decisions are driven purely by the perception of colors. Deciding on the right website color scheme is essentially important to make the first impression. Fonts and backgrounds are essential and so are color schemes, they make an impact on brand image and appeal on your website. High-end designed quality brands avoid brightly colored and striking color combinations, while refined and pleasant shades give more professional and budget-friendly site impressions. Remember, the first impression is everything that can make an unforgettable, attractive, long-lasting and profitable site. 5. Hire the right digital marketing agency. Making design changes, adding website features or improving the conversion rate of your website can be a bit tricky. A small coding mistake can make a whole lot of page mess and burdened headache. Though there are many tools out there like Wordpress that can help and ease the problem, a professional all-in-one web development and marketing company is still a must. Considering the fast technological advancements and ever-changing internet cultures, a professional digital marketing agency, is worth investing in. When deciding to choose that professional company, make sure they understand and listen to your company vision and mission, and most importantly a company that can provide a complete line of end-to-end solutions in the field of web development, modern marketing, advertising, and publishing services to increase the bottom line profits for your company. Either you want to create and build, redesign, website new features, or assistance in improving its conversion rate of your website, call Digital Marketing Concepts of Southwest Florida, the next generation of Digital Marketing Experts at FORT MYERS | CAPE CORAL: 239-244-2009 today for a non-obligatory and free initial consultation on our Website Development Services. Digital Marketing Concepts, a leading advertising company in the USA and a Google partner certified, provide end-to-end solutions in marketing, enabling modern marketers, advertisers, and publishers to increase the return of investments. With a combined experience of over 50 years in every facet of Digital Marketing, we introduce customers to sellers of multiple products and services, from creating and designing websites, performing search engine optimization, managing your pay per click campaigns to social media ads and social media development at our Website Development Fort Myers, Florida Website Development Florida, and Website Development in Naples. You can also reach us also at [email protected], our Florida Website Development team will help you discover the boundless possibilities that await you. If you are a business or a business owner wanting real results with proven professionals, you can also contact us at our website at http://bit.ly/digitalmarketingconcepts-home, or personally visit us at our Service Areas: Fort Myers, and Cape Coral. It’s not too hard to see why video internet marketing is so popular these days, for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. And those of you who are headed towards digital marketing strategies for your business should have a complete understanding of the power of video internet marketing in Florida as a marketing tool. This is not only because you might be interested in making amazing videos, but because you’ll probably have to learn to incorporate video internet marketing in Fort Myers and video internet marketing in Naples into their content in order to remain competitive.
Digital Marketing Concepts offers video internet marketing services that create and share video and now let's highlight how video internet marketing helps your website traffic.
Video internet marketing is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging. Video is also very accessible to anyone with internet access, both to watch and to produce. How does video internet marketing help improve your website traffic? 1. Subscriber engagement increase Most internet users watch videos to the end. This is the best indicator among all types of content. And the likes and shares increase the organic coverage of publications and brand recognition in social networks. 2. More traffic to the site The ideal video attracts attention, interests and most importantly – causes a desire to learn more about your business. 3. Growing confidence in your business Video content makes the brand closer to potential customers. Short and memorable videos convey your values to the audience, solve problems, train, motivate and even amuse your subscribers. 4. Increase in conversions and sales 70% of marketers and entrepreneurs believe that video brings more conversions than any other content. Video marketing increases company profits by 49% a year compared to those companies that do not use it. Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful. Video is not only fun, but it’s also really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around. Competent entrepreneurs are already using video content for getting more traffic to their pages. Try it too! Upgrade your content marketing strategy. Leverage our expertise as South Florida’s leading video marketing company today – contact Digital Marketing Concepts today. |
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