Digital Marketing Concepts
Ask DMC to create a comprehensive and aggressive digital marketing plan taking your business to new heights
Introducing Digital Marketing Concepts of Southwest Florida, the next generation of Digital Marketing Experts.
Contact us: 📍Naples, Fort Myers, and Cape Coral: ☎️239-244-2009 📍Fort Lauderdale and Miami: ☎️305-249-1845 📌https://www.digitalmarketingconcepts.us/
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Digital Marketing Concepts of Cape Coral, Florida is proud to share that we have just launched a new site for PRO FLOORS & CABINETS. They are experts trained in flooring sales and design and will help you find the perfect floor for the way you live.
As part of America’s leading flooring retail group, 500-store nationwide buying power guarantees you low prices on thousands of carpet types and other flooring options backed by the most solid warranties in the floor covering industry. Visit their website to learn more: https://www.profloors.biz/ We are at the forefront of Digital Marketing and SEO. Call Digital Marketing Concepts at (239) 244-2009 or contact us online today for a free consultation. Digital Marketing Concepts is chosen as one of the Best Digital Marketing Agencies in Cape Coral, FL by Expertise. Digital Marketing Concept is owned by Christin Blazekovic. Digital Marketing Concepts team began with a mission of helping businesses develop internet marketing strategies that increase sales and leads from their website. We started with a small team last 2015, aiming for excellence. Now, we are growing, hoping to deliver quality services to our clients. Expertise’s goal is to connect people with the best local experts. They scored Cape Coral Digital Marketing Agencies on more than 25 variables across five categories and analyzed the results to give you a hand-picked list of the best. Expertise Selection Criteria
Expertise starts by identifying a broad pool of active professionals within a given business category and geographical area. Using custom tools and resources, Expertise analyzes only publicly available data. Next, they verify contact and license information to assure selection candidates are actively doing business and are in good standing in their communities. Then, we use our in-house software to grade each business across the following selection criteria. 1. Availability Consistently approachable and responsive, so customers never feel ignored. 2. Qualifications Building customer confidence with licensing, accreditations, and awards. 3. Reputation A history of delighted customers and outstanding service. 4. Experience Masters of their craft, based on years of practical experience and education. 5. Professionalism Providing service with honesty, reliability, and respect. Finally, they hand-pick the best. Their team conducts a manual review to verify that each company on our list is truly one of the best. Expertise then writes unique and detailed business descriptions for each company. Call Digital Marketing Concepts at (239) 244-2009 or contact us online today for a free consultation. Learn digital marketing trends for 2021 that will help your business not just survive, but thrive in this age of innovation.
1. Artificial IntelligenceArtificial intelligence technologies are used to make automated decisions based on data collection, data analysis, and additional observations of audiences or economic trends that may impact marketing efforts. AI is often used in marketing endeavors where speed is essential. Artificial intelligence will soon be the driving force behind many services such as:
Benefits of Chatbots
Benefits of Video Marketing
4. Social Messaging AppsIf you think social messaging apps are just for sending emojis to friends, take a look at these numbers:
Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them. Reasons for your brand should use messaging apps:
6. Interactive ContentInteractive content doesn’t just promote more engagement, it also improves the user’s enjoyment. Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc., can do wonders for your brand. At the very least, they increase the length of time users engage with you, which helps your standing in algorithm-based searches and feeds. But more importantly, people want to be engaged, so interactive content almost always improves your user experience. Call Digital Marketing Concepts at (239) 244-2009 or contact us online today for a free consultation. Lighthouse is an open-source, automated tool used to improve the quality of web pages. It runs against any web page, public, or requiring authentication and has audits for:
Lighthouse can be run in Chrome DevTools, from the command line, or as a Node module. When giving Lighthouse a URL to audit, it runs a series of audits against the page and then generates a report on how well the page did. From there, the failing audits can be used as indicators on how to improve the page. Each audit has a reference doc explaining why the audit is important, as well as how to fix it. Why Should You Care About Google Lighthouse? The scoring system and suggestions of improvement that Google Lighthouse generates make the best “barometer” for Digital Marketing Concepts to:
Performance Lighthouse analyzes how quickly a website or app loads and how quickly users can access or view the content. How to Get High Score:
Accessibility Lighthouse’s accessibility audits to examine how well a website or app can be used by people with disabilities. Tests on important elements, like buttons or links determine whether they are sufficiently described or whether images have been assigned an alt-attribute so the visual content can also be described by screen readers for visually impaired users. How to Get High Score:
Best Practices Lighthouse checks highlight opportunities to improve the overall code health of your web app. How to Get High Score: General Best Practices
Page Speed
Page Security
Create a Good UX
Avoid Deprecated Technologies
Progressive Web Apps Does the website register a service worker? Does it work offline with internet access? Does it return a 200 error? These audits were how Lighthouse began, but are now just one of the five audit categories and only of real importance to Progressive Web App providers. SEO Lighthouse runs various tests to establish how well a website or app can be crawled by search engines and displayed in the search results. Lighthouse tests that Google describes as “SEO” are extremely limited; anyone with a website or app that does not achieve a maximum score should make the required fixes. Once changes have been made, search engine optimization offers huge potential for additional improvements, which should certainly be explored. How to Get High Score:
Example Optimize Website Before Optimize After Optimize Web Design Services in Fort Myers, FL
Digital Marketing Concepts of Fort Myers, FL designs beautiful websites that attract traffic and convert. We focus on design and UX in addition to website performance. Check out our portfolio. Call us at (239) 244-2009 or email us for a free consultation. Mobile-first indexing means Google predominantly uses the mobile version of content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.
You might be wondering about website speed. If you don’t know by now, there are many metrics and tools available to monitor the success of your website and also to measure your website’s speed. Have you heard of Google’s page speed test? If you haven’t, let us explain. This tool analyzes the content of a web page, then generates suggestions to make that page faster. However, the downfall of this particular tool is that it tests the speed of a 3G network which is already outdated. 3 Key Points to Remember When You Run a Page Speed TestBy now, you know that mobile is prioritized by Google and its Lighthouse tool. If your website runs great on a mobile device, your website ranks higher. Let’s observe three key points to consider when running a PageSpeed Insight test with the new API: 1. PSI Tests Are Conducted Using a Throttled 3G ConnectionThis will probably matter if your visitors are using low-speed 3G networks. The average download speed on mobile is constantly increasing as our mobile networks become more and more powerful. Mobile networks can run four times faster than the speed of a 3G connection. This parameter is irrelevant if your audience is based in countries where 3G mobile networks are being surpassed by faster connections. Almost all countries have faster connections now. 2. The Testing Server Location Used by PSI Reports Is Unknown This is the primary point! Suppose your server is in Atlanta, closest to your target audience, while the test server used by PageSpeed Insights is in Los Angeles. You’ll get results that don’t represent a real-world scenario in which a visitor located in Atlanta would experience lower loading time, being geographically closer to your server. That’s why we always suggest completing your performance audit using tools like Pingdom and GTMetrix, which allow you to choose different server locations (for GTMetrix, creating an account is required prior to accessing the server locations list). 3. The Mobile Device (Or the Emulator of Mobile Device) Used by PSI Is a Mid-Tier Moto G4 Mobile devices vary significantly in their processing speed and power which impact page load time. Under the same network conditions, the latest technology smartphone would take notably less time to load a page compared to an older model phone. New phones, firmware and software are rapidly evolving. In conclusion, yes, it is important to receive a high score in Google Page Insights Desktop and Mobile. However, a high score doesn’t signify a lesser bounce rate and an excellent user experience. Our top goal is to appear on Google Page #1 and Convert Traffic to Conversion. Digital Marketing Concepts can help you. Consider the Site Data below from ServiceMaster by LoveJoy, a majority of mobile visitors are Apple iPhone users using 4G or 5G networks. Digital Marketing Concepts considers several factors when designing websites:
Some companies compromise functionality in favor of design. At Digital Marketing Concepts, we don’t! For your up-to-date SEO and mobile friendly website with lightning speed load times, contact Digital Marketing Concepts today at 239-244-2009! Brand building takes time. It is a process that will not happen overnight. Most successful companies took their time in building their brand. And most of them built their brand for months and some even years!
Consistency is the key. You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke. Let’s take a moment to dissect the necessary steps for successful brand building.
Also, if you already have existing plans and a blueprint, then use these materials to start your brand building process.
Brand market research helps achieve competitive advantage through objective, insight-based ideas, and recommendations on product, service, or customer service strategies. Marketers, planners, and strategists are then able to make confident, informed judgments on the endless decisions around target markets, pricing, positioning, distribution, partnerships, and so on.
A brand voice could be:
It may be tempting to jump on every social media platform and start posting away. After all, you want to be found, right? Yes and no. Open an account on every platform to secure your name and just focus on two or three. Pick only those that are relevant to your target audience.
- Teaming up with an influencer Approach a content creator that matches your brand. Tapping into this source allows your business to get exposure. - Promoting through ads Be it through Facebook ads or Google ads, brand promotion is very important. Most small businesses start with these as they don’t have enough following yet to share and know their brand. That’s why business owners resort to ads.
Introducing Digital Marketing Concepts of Southwest Florida, the next generation of Digital Marketing Experts. With a combined experience of over 50 years in every facet of Digital Marketing, we introduce customers to sellers of multiple products and services, from creating and designing websites, performing search engine optimization, managing your pay per click campaigns to social media ads and social media development. Partner with us and we will take care of your branding! Call us today at 239-244-2009/305-249-1845! Marketing has evolved over the years. The old ways of marketing have gone and you can not rely on a single channel to succeed. If Facebook succeeded in their email campaign back in the day, this just won’t work nowadays.
Just like how SEO was more effective before, or paid ads were more affordable and produced a higher ROI, or referral marketing was much more effective. There are a lot of single-channel case studies that worked in the past. We’d like to reiterate though, it doesn’t mean any of these channels don’t work, it just means that they don’t work as well as they used to work. So, you might ask, “what works now?” Why should we use messenger or live chat on our site? There’s no “one size fits all” answer to marketing. Nowadays, you just really have to combine different marketing channels. But you might be confused about where to start. The answer to that is to start with live chat. What are the benefits?
This goes to show that live chat is effective in generating leads and making sales. Because live chat provides visitors with instant access to your support staff and sales team (and vice versa,) your team has many more opportunities to turn these visitors into paying clients or customers.
Live chat allows you to give quick answers to questions about your products, solve problems faster, and assure your customers that you’re always ready to help them anytime This is a simple, yet very effective recipe for improving both customer service and loyalty.
With live chat though, administrators and supervisors have access to all chat histories, which can be sorted, searched, and filtered to quickly learn customer pain points. This can help improve your services and address the needs of your customers promptly.
Would you like to add this live chat functionality to your website? It’s possible! Through custom web apps, we can install this live chat functionality on your website in no time. Contact Digital Marketing Concepts now through 239-244-2009, and partner with us! We will love to hear from you! Find out about our services here! With the ever-changing Google algorithm, Google has been much smarter than it was before. With a lot of things going on, and the formula for a successful website gets more complicated, on-page SEO has been given attention these days. First, let’s discuss what On-Page SEO is.
What is On-Page SEO? On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs in your website. It has also something to do with the quality of your codes and the textual and visual content of your website. Why is On-Page SEO Important? Just like a cake, without the eggs, your cake won’t be complete. Same with your website. On-Page SEO is one of the most important ingredients in achieving a website that ranks. Without On-Page SEO, your website will be “lifeless”. As an SEO Specialist, these are the things that you need to prepare for your On-Page SEO optimization.
We are at the forefront of Digital Marketing and SEO. So, if you’re ready to talk to us, call us on 239-244-2009 for your non-obligatory consultation today! In the past, online marketing was just a new and different way to market. However, with our new normal, it opened up a new form of media on which to peddle goods and services. The importance of digital marketing has become something else recently. Digital marketing has become an integral part of what a business is to its customers.
Importance of Digital Marketing For Your business
10 Ways DMC Can Help You Your website makes a great first impression on your potential clients. DMC can customize and improve your website’s functionality and efficiency. We offer full internet marketing services for companies looking for professional website design and development. As part of any Digital Marketing Strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. The more effective your SEO efforts, the higher your ranking, and the better your visibility. You must understand what you are getting out of your money. Social media keeps you connected to your network and your community. It helps you build strong relationships with your customers and create your branding and image. Our Ecommerce Website Development Naples primarily based complete service internet layout, advertising and marketing, and improvement employers can expand and layout a website so that it will captivate and connect with the consumer, to satisfy your business’ particular needs. From logos to your menus, we can make it happen for you! Stand out and let your brand shine. When it comes to mobile app development, making it user-friendly is one of Digital Media Concepts’ forte. Not just that, we know your needs like it is just at the back of our hands. We can work closely with you to make your mobile app successful and with every aspect met and delivered. Our goal is to give you comfort in your tasks. As a leading digital video marketing company in Florida, Digital Marketing Concepts provides effective video marketing services that are entirely consumer-driven and guarantee enhanced branding, lead generation, and online viewer engagement. Through custom web apps, we can help businesses make more informed decisions thanks to intelligent data-driven systems, collaborate better as teams through synchronized platforms, streamline operations with internal process management tools, and engage their audience and visitors in a more meaningful way with digital campaigns and projects. Content is king. Here at Digital Marketing Concepts, we strive to provide reliable and informative content. Our experienced team of content writers will deliver and show results. We are what we claim we are. With our expertise, you can get your email list out in no time! We have effective strategies for your Email Marketing needs. Who are we? In everything we do, your success is our goal. We always provide excellence producing quality work all the time. We have a brilliant team working together behind our clients’ needs. Our creative and professional team is behind our company’s success. Call us now for a discussion regarding all your digital marketing needs – 239-244-2009. |
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